Netflix, the popular US TV and film streaming service, will be available in the UK for first time today, with content from the BBC and MGM films.
The highly anticipated launch will see the leading American online film and TV subscription service go head to head with the likes of Lovefilm.
Reed Hastings, the chief executive of Netflix, is in the UK today and will formally announce the launch later on this morning in London and announce the monthly subscription cost of the UK version of the service.
The US company has already signed UK-specific content deals with BBC Worldwide, Lionsgate UK and MGM films.
More content partnerships are expected to be announced by Hastings today.
Netflix’s deal with the commercial arm of the BBC means subscribers will be able watch older series of BBC shows, such as Torchwood and Spooks, via the service.
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